Beyond the ingredient: why supplement formulation is becoming a design problem
Formulation is no longer just about actives and dosing. Texture, format, and sensory experience are now core to how supplements are designed and differentiated.
What's inside
The supplement category used to be won on the active and the dose. Increasingly, it is won on format, texture and the sensory experience of taking it. This article traces how formulation became a design problem, why gummies, liquids and powders changed consumer expectations, and where the next format-led differentiation is coming from.
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